50/50 

The 50/50 Challange is something that New Earth has had bubbling in the background for the past 15 years, when a few months ago at the RGS Explore Weekend we met Jake Mayer FRGS whos was giving a presentation about his recent K2 summit. We soon realised that we shared a common connection, he too had been planning the 50x50 Challange, so a plan was hatched in the halls of the Royal Geographical Society here in London. 

But what is the 50x50 Challange all about?

It's a mountain race on steroids; to try to reach the highest point in 50 sovereign nations on the European Tectonic Plate from the Vatican City to Mt Elbrus in Russia, all within 50 days. Leaving from the Royal Geographical Society, the home of exploration since 1830 our clock counts down at the summit of the first peak. The summit of Shkhara in Georgia at 5193m.

This will be a compelling and unforgettable adventure set against a spectacular natural backdrop, from the glaciers of Iceland to the craters of the Azores, the minefields of Macedonia, the volcanoes of Azerbaijan and up into the Arctic Circle of Finland.

We will generate 50 or so bite-sized shorts of each days adventure, then cutting them together with a longer form documentary. 

Stewardship in Return 

We also want to give something back, so we will create an expedition app exemplifying what sustainable measures anyone can undertake when on an expedition. This app will be made available to aid others design and help reduce their own future expeditions. 



Status Getting Ready to Go! 

Category Advernture & Geography 

Style Participant Driven

Genre Advernture & Geography 

Duration 50 plus shots 

Outlet Festival & Online

Client


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